Exploring emotional expressions in e-word-of-mouth from online communities

作者：

Highlights：

• The paper is one of the few papers to explore the role of emotion in eWOM.

• It includes a practical study of a business using eWOM and the data is analyzed.

• It provides recommendations on how to use emotion in eWOM to encourage participation and improve sales.

摘要

•The paper is one of the few papers to explore the role of emotion in eWOM.•It includes a practical study of a business using eWOM and the data is analyzed.•It provides recommendations on how to use emotion in eWOM to encourage participation and improve sales.

论文关键词：Electronic word of mouth,Emotional expressions,Social media

论文评审过程：Received 17 January 2015, Revised 22 November 2015, Accepted 8 January 2016, Available online 22 February 2016, Version of Record 22 July 2016.

论文官网地址：https://doi.org/10.1016/j.ipm.2016.01.001