The impact of business intelligence on the marketing with emphasis on cooperative learning: Case-study on the insurance companies
作者:
Highlights:
• Business intelligence has a significant effect on marketing through organizational learning.
• BI has a critical impact on financial performance and customer behavior performance.
• BI teams have a notable significance on customer behavior performance and financial performance.
摘要
•Business intelligence has a significant effect on marketing through organizational learning.•BI has a critical impact on financial performance and customer behavior performance.•BI teams have a notable significance on customer behavior performance and financial performance.
论文关键词:Business intelligence,Marketing,Cooperative learning,Customer behavior,Financial performance,Insurance companies,RMSEA,root mean square error of approximation,RMR,root mean square residual,AGFI,adjusted goodness of fit index,GFI,goodness of fit index,CFI,comparative fit index,VoS,value of statistics
论文评审过程:Received 7 August 2021, Revised 7 November 2021, Accepted 12 November 2021, Available online 20 November 2021, Version of Record 20 November 2021.
论文官网地址:https://doi.org/10.1016/j.ipm.2021.102824