The effects of controlling visual attention to handbags for women in online shops: Evidence from eye movements

作者：

Highlights：

• The main body ROI first attracts the attention of the participants.

• The handle ROI receives the most attention.

• The featured area ROI has the greatest capacity to hold attention.

• The handle and strap ROIs have a stronger visual attraction than any other ROI.

摘要

•The main body ROI first attracts the attention of the participants.•The handle ROI receives the most attention.•The featured area ROI has the greatest capacity to hold attention.•The handle and strap ROIs have a stronger visual attraction than any other ROI.

论文关键词：Eye tracker,Visual attention,Visual behavior,Women’s handbag,Fashion product picture

论文评审过程：Available online 9 September 2013.

论文官网地址：https://doi.org/10.1016/j.chb.2013.08.006