The effects of perceived relevance of travel blogs’ content on the behavioral intention to visit a tourist destination
作者：
Highlights：
• Blog, one type of e-WOM, is prevailing and impacts tourists’ decisions.
• Relevant blogs information was asserted to affect destination decisions.
• Interesting content was proposed as a new dimension of information relevance.
• Novel, understandable and interesting blog content impact tourists’ intention.
• Perceived enjoyment was found to be a mediator.
摘要
•Blog, one type of e-WOM, is prevailing and impacts tourists’ decisions.•Relevant blogs information was asserted to affect destination decisions.•Interesting content was proposed as a new dimension of information relevance.•Novel, understandable and interesting blog content impact tourists’ intention.•Perceived enjoyment was found to be a mediator.
论文关键词：Travelers’ information search,Blog,Behavioral intention,Information relevance,Perceived enjoyment,Interesting content
论文评审过程：Available online 4 June 2013.
论文官网地址：https://doi.org/10.1016/j.chb.2013.05.019
