Content or context: Which matters more in information processing on microblogging sites

作者：

Highlights：

• Systematic strategy dominates information processing on microblogging sites.

• Content factors outperform contextual ones in predicting the popularity of posts.

• Re-tweet and comment are distinct types of microblogging behaviors.

• Re-tweeting aims to disseminate information.

• Comment emphasizes social interaction and conversation.

摘要

•Systematic strategy dominates information processing on microblogging sites.•Content factors outperform contextual ones in predicting the popularity of posts.•Re-tweet and comment are distinct types of microblogging behaviors.•Re-tweeting aims to disseminate information.•Comment emphasizes social interaction and conversation.

论文关键词：Microblogging,Heuristic–systematic model,Information processing,Post popularity

论文评审过程：Available online 12 November 2013.

论文官网地址：https://doi.org/10.1016/j.chb.2013.10.031