The role of background color, interletter spacing, and font size on preferences in the digital presentation of a product
作者：
Highlights：
• Preferences toward graphical variants of smartphone’s packages are examined.
• Right located brand name is better rated than the left one.
• Big and compact text version more preferred than the smaller and dispersed one.
• Males dislike pink background color and consider it as the most important factor.
• Females like pink, but the background color has low impact on their preferences.
摘要
•Preferences toward graphical variants of smartphone’s packages are examined.•Right located brand name is better rated than the left one.•Big and compact text version more preferred than the smaller and dispersed one.•Males dislike pink background color and consider it as the most important factor.•Females like pink, but the background color has low impact on their preferences.
论文关键词：Digital signage,Conjoint analysis,Brain lateralization,Color preferences,Interletter spacing,Font size
论文评审过程：Available online 19 November 2014.
论文官网地址：https://doi.org/10.1016/j.chb.2014.10.036
