The joint moderating role of trust propensity and gender on consumers’ online shopping behavior
作者：
Highlights：
• Trust propensity moderates the relationship between perceived risk and overall satisfaction.
• Gender moderates the relationship between consumers’ perceived benefit and re-purchase intention.
• Gender and trust propensity have interactive moderating effects on consumers’ perceived benefit to re-purchase intention.
• Male consumers with high trust propensity belief are the most benefit oriented consumer group.
摘要
•Trust propensity moderates the relationship between perceived risk and overall satisfaction.•Gender moderates the relationship between consumers’ perceived benefit and re-purchase intention.•Gender and trust propensity have interactive moderating effects on consumers’ perceived benefit to re-purchase intention.•Male consumers with high trust propensity belief are the most benefit oriented consumer group.
论文关键词：Trust propensity,Gender difference,Online shopping,Re-purchase intention,Satisfaction
论文评审过程：Available online 24 November 2014.
论文官网地址：https://doi.org/10.1016/j.chb.2014.10.020
