Information dissemination via electronic word-of-mouth: Good news travels fast, bad news travels faster!

作者:

Highlights:

• People disseminate more negative than positive information.

• People disseminate negative information to more recipients and longer time.

• Negative online information is more elaborated and detailed.

• There are more negative reactions to positive information.

• There are less positive reactions to negative information.

摘要

•People disseminate more negative than positive information.•People disseminate negative information to more recipients and longer time.•Negative online information is more elaborated and detailed.•There are more negative reactions to positive information.•There are less positive reactions to negative information.

论文关键词:Negative word-of mouth (WOM),Secondary information,Online diffusion of information,Electronic word-of-mouth (eWOM)

论文评审过程:Available online 6 January 2015.

论文官网地址:https://doi.org/10.1016/j.chb.2014.11.008