The effect of virtual sales agent (VSA) gender – product gender congruence on product advice credibility, trust in VSA and online vendor, and purchase intention

作者：

Highlights：

• VSA gender-product gender congruence influences trust.

• Product advice credibility is high when VSA gender matches product gender.

• VSA gender-product gender congruence impacts online purchase intention.

摘要

•VSA gender-product gender congruence influences trust.•Product advice credibility is high when VSA gender matches product gender.•VSA gender-product gender congruence impacts online purchase intention.

论文关键词：Virtual sales agent,E-commerce,Product gender,Online trust,Product advice credibility

论文评审过程：Received 21 May 2015, Revised 23 September 2015, Accepted 10 February 2016, Available online 23 February 2016, Version of Record 23 February 2016.

论文官网地址：https://doi.org/10.1016/j.chb.2016.02.046