Reading others’ comments and public opinion poll results on social media: Social judgment and spiral of empowerment

作者:

Highlights:

• With NPA, reading two-sided comments increased latitude of acceptance.

• Those with NPA had a higher latitude of acceptance toward negative comments.

• Those with NPA were more willing to speak out when others' comments were negative.

• No differences were found among those with positive prior attitudes (PPA).

摘要

•With NPA, reading two-sided comments increased latitude of acceptance.•Those with NPA had a higher latitude of acceptance toward negative comments.•Those with NPA were more willing to speak out when others' comments were negative.•No differences were found among those with positive prior attitudes (PPA).

论文关键词:Attitude change,Online comments,Public opinion polls,Social judgment theory,Social media,Spiral of silence,Willingness to speak out

论文评审过程:Received 21 April 2016, Revised 24 July 2016, Accepted 6 September 2016, Available online 15 September 2016, Version of Record 15 September 2016.

论文官网地址:https://doi.org/10.1016/j.chb.2016.09.007