Online privacy-related predictors of Facebook usage intensity

作者：

Highlights：

• Predicts high/low Facebook usage intensity of online privacy concern and behavior.

• Framework of uses-and-gratifications theory and third-person theory.

• Results identify the most important privacy concern and behavior aspects for Facebook.

• Loss of privacy control is strongest predictor of Facebook usage intensity.

• Results can assist Facebook to focus on relevant concern and behavior changes.

摘要

•Predicts high/low Facebook usage intensity of online privacy concern and behavior.•Framework of uses-and-gratifications theory and third-person theory.•Results identify the most important privacy concern and behavior aspects for Facebook.•Loss of privacy control is strongest predictor of Facebook usage intensity.•Results can assist Facebook to focus on relevant concern and behavior changes.

论文关键词：Online privacy,Facebook,Usage,Social media,Privacy concern,Privacy behavior

论文评审过程：Received 3 June 2016, Revised 19 December 2016, Accepted 20 December 2016, Available online 22 December 2016, Version of Record 4 January 2017.

论文官网地址：https://doi.org/10.1016/j.chb.2016.12.048