What consumers see when time is running out: Consumers’ browsing behaviors on online shopping websites when under time pressure
作者：
Highlights：
• We examined the browsing behaviors of consumers in the presence time pressure.
• We recruited 115 volunteers for the experiment.
• We used an eye-tracking device to measure the participants’ eye movements.
• Under time pressure participants’ observation length and count were longer and higher.
• We discuss our findings and outline their theoretical and business implications.
摘要
•We examined the browsing behaviors of consumers in the presence time pressure.•We recruited 115 volunteers for the experiment.•We used an eye-tracking device to measure the participants’ eye movements.•Under time pressure participants’ observation length and count were longer and higher.•We discuss our findings and outline their theoretical and business implications.
论文关键词：Brand awareness,Eye tracking,Online shopping,Perceived risk,Time pressure
论文评审过程：Received 10 August 2016, Revised 9 December 2016, Accepted 28 December 2016, Available online 31 December 2016, Version of Record 6 February 2017.
论文官网地址：https://doi.org/10.1016/j.chb.2016.12.065
