A cross-cultural comparative analysis of crowdfunding projects in the United States and South Korea
作者：
Highlights：
• A total of 510 crowdfunding projects from both the U.S. and Korea was analyzed for cross cultural comparison.
• Korean crowdfunding sites demonstrated a certain level of collectivism.
• U.S. sites demonstrated more power distance features on their crowdfunding sites than Korean sites did.
• U.S. crowdfunding sites displayed more features related to uncertainty avoidance.
• Culture influences crowdfunding performance as factors of successful crowdfunding sites between two countries are different.
摘要
•A total of 510 crowdfunding projects from both the U.S. and Korea was analyzed for cross cultural comparison.•Korean crowdfunding sites demonstrated a certain level of collectivism.•U.S. sites demonstrated more power distance features on their crowdfunding sites than Korean sites did.•U.S. crowdfunding sites displayed more features related to uncertainty avoidance.•Culture influences crowdfunding performance as factors of successful crowdfunding sites between two countries are different.
论文关键词：Crowdfunding,Cultural influences,Cross-cultural comparison
论文评审过程：Received 17 November 2016, Revised 1 February 2017, Accepted 3 March 2017, Available online 3 March 2017, Version of Record 7 March 2017.
论文官网地址：https://doi.org/10.1016/j.chb.2017.03.013
