Presenting novel application-based centrality measures for finding important users based on their activities and social behavior

作者：

Highlights：

• We examined influential nodes in friendship network and different Facebook activity networks.

• We presented two application-based centrality measures to calculate users' importance according to different applications.

• We generalized PageRank to Application-based multilayer PageRank.

摘要

•We examined influential nodes in friendship network and different Facebook activity networks.•We presented two application-based centrality measures to calculate users' importance according to different applications.•We generalized PageRank to Application-based multilayer PageRank.

论文关键词：Social network analysis,Social behavior,Centrality measure,Social media marketing,Activity network

论文评审过程：Received 8 September 2016, Revised 28 November 2016, Accepted 4 March 2017, Available online 18 March 2017, Version of Record 18 March 2017.

论文官网地址：https://doi.org/10.1016/j.chb.2017.03.014