Customer interface design for customer co-creation in the social era

作者：

Highlights：

• This study examined the influence of interface components for customer co-creation.

• Character, choice, and customization were related to customer commitment to co-creation.

• Community and contact interactivity were not related to customer commitment.

• Performance risk did not moderate the effect of commitment on patronage intention.

摘要

•This study examined the influence of interface components for customer co-creation.•Character, choice, and customization were related to customer commitment to co-creation.•Community and contact interactivity were not related to customer commitment.•Performance risk did not moderate the effect of commitment on patronage intention.

论文关键词：Character,Choice,Co-creation,Customization,Interface design

论文评审过程：Received 3 May 2016, Revised 4 February 2017, Accepted 13 March 2017, Available online 27 March 2017, Version of Record 26 May 2017.

论文官网地址：https://doi.org/10.1016/j.chb.2017.03.032