Comparison of mobile shopping continuance intention between China and USA from an espoused cultural perspective

作者：

Highlights：

• Mobile shopping continuance intention across China and the US was compared.

• Cultures impact mobile shopping continuance intention, but not dramatically.

• Espoused cultural values were more of a predictor of mobile shopping continuance.

• Results have implications for mobile shopping world-wide and in specific societies.

摘要

•Mobile shopping continuance intention across China and the US was compared.•Cultures impact mobile shopping continuance intention, but not dramatically.•Espoused cultural values were more of a predictor of mobile shopping continuance.•Results have implications for mobile shopping world-wide and in specific societies.

论文关键词：Espoused cultural values,Mobile shopping continuance,China,United States,Privacy protection,Mobile social influence

论文评审过程：Received 15 November 2016, Revised 25 January 2017, Accepted 1 May 2017, Available online 2 May 2017, Version of Record 15 May 2017.

论文官网地址：https://doi.org/10.1016/j.chb.2017.05.002