Do pictures help tell the story? An experimental test of narrative and emojis in a health text message intervention

作者：

Highlights：

• This study examines narratives and emojis in a health text message intervention.

• Messages without emojis resulted in increased message elaboration and credibility.

• Narrative messages led to increased counter-arguing and less message elaboration.

• Narrative and low emoji group participants rated the messages more personalized.

摘要

•This study examines narratives and emojis in a health text message intervention.•Messages without emojis resulted in increased message elaboration and credibility.•Narrative messages led to increased counter-arguing and less message elaboration.•Narrative and low emoji group participants rated the messages more personalized.

论文关键词：Mobile,Text messaging,Health,Emoji,Narrative,Young adults

论文评审过程：Received 24 November 2016, Revised 21 September 2017, Accepted 16 October 2017, Available online 24 October 2017, Version of Record 24 October 2017.

论文官网地址：https://doi.org/10.1016/j.chb.2017.10.031