“This is not sponsored content” – The effects of impartiality disclosure and e-commerce landing pages on consumer responses to social media influencer posts
作者：
Highlights：
• This study explores the effects of impartiality in product reviews by social media influencers.
• It also explores how combinations of disclosures and brand hyperlink content affect consumers.
• Impartiality disclosures are less likely to be perceived as ads than sponsorship disclosures.
• Impartiality disclosures thereby generate higher source and message credibility.
• Higher publicity effectiveness from impartiality disclosures and web-shop start page links.
摘要
•This study explores the effects of impartiality in product reviews by social media influencers.•It also explores how combinations of disclosures and brand hyperlink content affect consumers.•Impartiality disclosures are less likely to be perceived as ads than sponsorship disclosures.•Impartiality disclosures thereby generate higher source and message credibility.•Higher publicity effectiveness from impartiality disclosures and web-shop start page links.
论文关键词：Disclaimers,Persuasion knowledge,Landing pages,Social media,Influencers,E-commerce
论文评审过程：Received 15 May 2018, Revised 24 August 2018, Accepted 29 April 2019, Available online 4 May 2019, Version of Record 9 May 2019.
论文官网地址：https://doi.org/10.1016/j.chb.2019.04.024
