More collaboration, less seriousness: Investigating new strategies for promoting youth engagement in government-generated videos during the COVID-19 pandemic in China

作者：

Highlights：

• Recreational and collaborative videos emerge as new youth-engaging strategies in crisis communication.

• Both recreational and collaborative videospromote youth engagement across interaction, feedback and sharing.

• Unique values and limitations of recreational and collaborative videos are identified.

• Content topic and emotion valence influence youth engagement.

摘要

•Recreational and collaborative videos emerge as new youth-engaging strategies in crisis communication.•Both recreational and collaborative videospromote youth engagement across interaction, feedback and sharing.•Unique values and limitations of recreational and collaborative videos are identified.•Content topic and emotion valence influence youth engagement.

论文关键词：Government-generated crisis videos,Youth engagement,Crisis communication,Entertainment education,Collaborative governance

论文评审过程：Received 26 January 2021, Revised 27 August 2021, Accepted 8 September 2021, Available online 18 September 2021, Version of Record 28 September 2021.

论文官网地址：https://doi.org/10.1016/j.chb.2021.107019