Does game-irrelevant chatting stimulate high-value gifting in live streaming? A session-level perspective

作者：

Highlights：

• Proposing a method to track real-time behaviors of game streaming through chats.

• Establishing three indicators using chats to proxy streamer and viewer interactions.

• Discovering effects of these new indicators on high-value gifting.

• Unveiling the meditating role of parasocial relationship and group identification.

• Adding to theories of gifting in livestreaming and providing practical insights.

摘要

•Proposing a method to track real-time behaviors of game streaming through chats.•Establishing three indicators using chats to proxy streamer and viewer interactions.•Discovering effects of these new indicators on high-value gifting.•Unveiling the meditating role of parasocial relationship and group identification.•Adding to theories of gifting in livestreaming and providing practical insights.

论文关键词：Game live streaming,Game-irrelevant chatting,High-value gifting,Streaming session,Streamer performance,Viewer interactions

论文评审过程：Received 27 January 2022, Revised 9 August 2022, Accepted 25 August 2022, Available online 30 August 2022, Version of Record 5 September 2022.

论文官网地址：https://doi.org/10.1016/j.chb.2022.107467