Mobile application user behavior in the developing countries: A survey in Iran

作者:

Highlights:

• An encyclopedic model for the behavior of mobile applications users is presented.

• Satisfaction is the main determinant of intention to recommend a mobile application.

• Subjective norm is considerably affected by users’ trust toward the application.

• Application quality variables are impressive on intermediary influential factors.

• Adoption is directly altered by self efficiency, attitude and perceived ease of use.

摘要

•An encyclopedic model for the behavior of mobile applications users is presented.•Satisfaction is the main determinant of intention to recommend a mobile application.•Subjective norm is considerably affected by users’ trust toward the application.•Application quality variables are impressive on intermediary influential factors.•Adoption is directly altered by self efficiency, attitude and perceived ease of use.

论文关键词:Mobile application,Adoption intention,Satisfaction,Trust,Subjective norms,Perceived ease of use,Intention to recommend

论文评审过程:Received 18 March 2018, Revised 14 May 2018, Accepted 17 May 2018, Available online 2 June 2018, Version of Record 8 June 2018.

论文官网地址:https://doi.org/10.1016/j.is.2018.05.004