Telling stories about breastfeeding through Facebook: The impact of user-generated content (UGC) on pro-breastfeeding attitudes

作者：

Highlights：

• Two experiments examined effects of UGC and online popularity on breastfeeding attitudes.

• Significant interaction effects of message styles and online popularity were found.

• Study demonstrates the potential of social media as a vehicle for health campaigns.

摘要

•Two experiments examined effects of UGC and online popularity on breastfeeding attitudes.•Significant interaction effects of message styles and online popularity were found.•Study demonstrates the potential of social media as a vehicle for health campaigns.

论文关键词：Facebook,User-generated content,Online social support,Message style,Breastfeeding

论文评审过程：Available online 19 January 2015.

论文官网地址：https://doi.org/10.1016/j.chb.2014.12.046