An experimental investigation of the influence of website emotional design features on trust in unfamiliar online vendors
作者：
Highlights：
• Empirical study examining effects of web features on trust in unfamiliar vendors.
• Combining theories from both the HCI and IS domains.
• Visual appeal is an important determinant of trust in the unfamiliar vendor context.
• Gender effect: Visual appeal is more important to female than male in forming trust.
• The results are different from prior studies that dealt primarily with familiar websites.
摘要
•Empirical study examining effects of web features on trust in unfamiliar vendors.•Combining theories from both the HCI and IS domains.•Visual appeal is an important determinant of trust in the unfamiliar vendor context.•Gender effect: Visual appeal is more important to female than male in forming trust.•The results are different from prior studies that dealt primarily with familiar websites.
论文关键词：Initial trust,Unfamiliar website,Website design,Emotional design,Website visual appeal,Website usability,Gender effects
论文评审过程：Received 24 April 2016, Revised 10 October 2016, Accepted 19 October 2016, Available online 29 October 2016, Version of Record 29 October 2016.
论文官网地址：https://doi.org/10.1016/j.chb.2016.10.018
