The ABCD typology: Profile and motivations of Turkish social network sites users
作者：
Highlights：
• We examine the SNS usage motivations and identify the user segments.
• We defined seven motivations behind SNSs usage.
• Information seeking is the primary motive to use SNSs follows by communication and creation.
• We identified the ABCD Typology - Advanced users, Business oriented users, Communication seekers and Dawdlers -.
• We identified the SNS user segment “business oriented users” first time in the literature.
摘要
•We examine the SNS usage motivations and identify the user segments.•We defined seven motivations behind SNSs usage.•Information seeking is the primary motive to use SNSs follows by communication and creation.•We identified the ABCD Typology - Advanced users, Business oriented users, Communication seekers and Dawdlers -.•We identified the SNS user segment “business oriented users” first time in the literature.
论文关键词：Social network sites,User motivation,User typology,User segmentation,Clustering
论文评审过程：Received 25 April 2016, Revised 17 October 2016, Accepted 21 October 2016, Available online 29 October 2016, Version of Record 29 October 2016.
论文官网地址：https://doi.org/10.1016/j.chb.2016.10.021
