The role of aesthetic, cultural, utilitarian and branding factors in young Chinese consumers' repurchase intention of smartphone brands
作者：
Highlights：
• This study investigates young Chinese consumers' repurchase intention of smartphone.
• The study adopts mixed method (interviews + quantitative analysis, PLS-SEM).
• Develops a new framework including aesthetic, functional, branding, socio-cultural influences.
• Subjective norm, perceived quality and design appeal influence young Chinese consumers' mianzi.
• Mianzi, perceived quality, design appeal predict repurchase intentions.
摘要
•This study investigates young Chinese consumers' repurchase intention of smartphone.•The study adopts mixed method (interviews + quantitative analysis, PLS-SEM).•Develops a new framework including aesthetic, functional, branding, socio-cultural influences.•Subjective norm, perceived quality and design appeal influence young Chinese consumers' mianzi.•Mianzi, perceived quality, design appeal predict repurchase intentions.
论文关键词：Smartphone brands,Young Chinese consumers,Chinese culture,Mianzi,Repurchase intention
论文评审过程：Received 24 December 2015, Revised 27 July 2016, Accepted 28 September 2016, Available online 6 November 2016, Version of Record 5 December 2016.
论文官网地址：https://doi.org/10.1016/j.chb.2016.09.057
