How a paracrisis situation is instigated by an online firestorm and visual mockery: Testing a paracrisis development model
作者：
Highlights：
• The current research proposes a paracrisis development model.
• Social proof and mockery resulted in negative climate of opinion.
• Social proof and visual mockery yielded perceptions of a crisis.
• Elicited negative affect increased boycott intentions.
• Negative affect mediated the effect of social proof and mockery on boycotts.
摘要
•The current research proposes a paracrisis development model.•Social proof and mockery resulted in negative climate of opinion.•Social proof and visual mockery yielded perceptions of a crisis.•Elicited negative affect increased boycott intentions.•Negative affect mediated the effect of social proof and mockery on boycotts.
论文关键词：Social proof,Cognitive appraisal theory,Crisis,Boycott intentions,Social media,Mockery
论文评审过程：Received 13 May 2016, Revised 11 October 2016, Accepted 12 October 2016, Available online 9 November 2016, Version of Record 5 December 2016.
论文官网地址：https://doi.org/10.1016/j.chb.2016.10.032
