Understanding users' switching behavior of mobile instant messaging applications: An empirical study from the perspective of push-pull-mooring framework

作者：

Highlights：

• Fatigue and subjective norm are included to extend PPM.

• Inertia affects switching behavior as a mooring factor.

• Inertia is determined by cognitive, affective, and subconscious antecedents.

摘要

•Fatigue and subjective norm are included to extend PPM.•Inertia affects switching behavior as a mooring factor.•Inertia is determined by cognitive, affective, and subconscious antecedents.

论文关键词：Mobile instant messaging (MIM),Push-pull-mooring (PPM),Switching behavior,Inertia,Fatigue,Subjective norm

论文评审过程：Received 12 December 2016, Revised 7 June 2017, Accepted 10 June 2017, Available online 12 June 2017, Version of Record 20 June 2017.

论文官网地址：https://doi.org/10.1016/j.chb.2017.06.014