Investigating moderating roles of goals, reviewer similarity, and self-disclosure on the effect of argument quality of online consumer reviews on attitude formation

作者：

Highlights：

• Review quality positively affected product attitudes and purchase intention.

• Demographically similar reviewers enhanced the effect of review quality.

• Goals (search vs. experience) did not moderate the effect of review quality.

• Reviewers' self-disclosure amount did not moderate the effect of review quality.

摘要

•Review quality positively affected product attitudes and purchase intention.•Demographically similar reviewers enhanced the effect of review quality.•Goals (search vs. experience) did not moderate the effect of review quality.•Reviewers' self-disclosure amount did not moderate the effect of review quality.

论文关键词：Online review,Reviewer similarity,Self-disclosure,E-commerce,Computer-mediated communication

论文评审过程：Received 23 February 2017, Revised 27 May 2017, Accepted 17 July 2017, Available online 22 July 2017, Version of Record 22 July 2017.

论文官网地址：https://doi.org/10.1016/j.chb.2017.07.024