Exploring consumer evaluations in social media: The role of psychological distance between company and consumer
作者：
Highlights：
• We explore consumer evaluations in social media by focusing on psychology distance.
• Consumer evaluations vary as a function of types of ambivalent behavior.
• Consumer evaluations are affected by psychological distance between company and consumer.
• Understanding the role of psychological distance is important to effective public relations.
• We suggest proper strategies that organizations can employ to manage their public relations by using social media.
摘要
•We explore consumer evaluations in social media by focusing on psychology distance.•Consumer evaluations vary as a function of types of ambivalent behavior.•Consumer evaluations are affected by psychological distance between company and consumer.•Understanding the role of psychological distance is important to effective public relations.•We suggest proper strategies that organizations can employ to manage their public relations by using social media.
论文关键词：Social media,Morality,Competence,Psychological distance,Public relations,Ambivalence
论文评审过程：Received 12 August 2016, Revised 27 June 2017, Accepted 28 July 2017, Available online 1 August 2017, Version of Record 1 August 2017.
论文官网地址：https://doi.org/10.1016/j.chb.2017.07.042
