Understanding the textual content of online customer reviews in B2C websites: A cross-cultural comparison between the U.S. and China

作者：

Highlights：

• We propose the textual content dimensions of OCRs in Study 1.

• The textual content of OCRs contains 10 dimensions.

• We compare the differences in the dimensions between the U.S. and China in Study 2.

• Seven dimensions mentioned differ in OCRs between the U.S. and China.

摘要

•We propose the textual content dimensions of OCRs in Study 1.•The textual content of OCRs contains 10 dimensions.•We compare the differences in the dimensions between the U.S. and China in Study 2.•Seven dimensions mentioned differ in OCRs between the U.S. and China.

论文关键词：Online customer review,Textual content,Cross-cultural,Content analysis

论文评审过程：Received 13 January 2017, Revised 8 June 2017, Accepted 29 July 2017, Available online 6 August 2017, Version of Record 12 August 2017.

论文官网地址：https://doi.org/10.1016/j.chb.2017.07.045