Choice defaults and social consensus effects on online information sharing: The moderating role of regulatory focus

作者:

Highlights:

• The influence of choice defaults (opt-in vs. opt-out) on information sharing has been understudied.

• We find that consumers favor the default option in decisions about online information sharing.

• Chronic regulatory focus moderates this default preference.

• Consumers with a prevention orientation are less likely to share in the presence of an opt-out default.

• Social consensus moderates these effects.

摘要

•The influence of choice defaults (opt-in vs. opt-out) on information sharing has been understudied.•We find that consumers favor the default option in decisions about online information sharing.•Chronic regulatory focus moderates this default preference.•Consumers with a prevention orientation are less likely to share in the presence of an opt-out default.•Social consensus moderates these effects.

论文关键词:Online information sharing,Regulatory focus,Choice defaults,Opt-in,Opt-out,Social consensus

论文评审过程:Received 12 November 2017, Revised 16 May 2018, Accepted 17 June 2018, Available online 18 June 2018, Version of Record 2 July 2018.

论文官网地址:https://doi.org/10.1016/j.chb.2018.06.019