When are extreme ratings more helpful? Empirical evidence on the moderating effects of review characteristics and product type
作者：
Highlights：
• This study assesses the moderators in the relationship between extreme ratings and review helpfulness.
• We adopted a dataset of 11,358 online reviews of 90 French hotels from TripAdvisor.
• Extreme ratings are more helpful than moderate ratings.
• Extreme ratings are more helpful for large hotels and when the review is long and with photos.
摘要
•This study assesses the moderators in the relationship between extreme ratings and review helpfulness.•We adopted a dataset of 11,358 online reviews of 90 French hotels from TripAdvisor.•Extreme ratings are more helpful than moderate ratings.•Extreme ratings are more helpful for large hotels and when the review is long and with photos.
论文关键词：Online consumer review helpfulness,Extreme rating,Review length,Hotel photos,Hotel size,reviewer's country of origin
论文评审过程：Received 26 October 2017, Revised 13 April 2018, Accepted 31 May 2018, Available online 4 July 2018, Version of Record 4 July 2018.
论文官网地址：https://doi.org/10.1016/j.chb.2018.05.042
