Analyzing the trend of O2O commerce by bilingual text mining on social media

作者：

Highlights：

• Study provides insights from crowd intelligence and reveals trend analysis.

• Bilingual text mining approach helps understand O2O development trends.

• O2O ecommerce in China attracts public attention from different languages regions.

• Companies apply approach to develop O2O strategy to enhance competitive advantage.

摘要

•Study provides insights from crowd intelligence and reveals trend analysis.•Bilingual text mining approach helps understand O2O development trends.•O2O ecommerce in China attracts public attention from different languages regions.•Companies apply approach to develop O2O strategy to enhance competitive advantage.

论文关键词：Online to offline,Social media,Bilingual text mining,Ecommerce

论文评审过程：Received 29 March 2018, Revised 7 September 2018, Accepted 24 September 2018, Available online 24 September 2018, Version of Record 16 September 2019.

论文官网地址：https://doi.org/10.1016/j.chb.2018.09.031