#Sponsored! How the recognition of sponsoring on Instagram posts affects adolescents’ brand evaluations through source evaluations
作者：
Highlights：
• The study examines how adolescents respond to Instagram advertising.
• Influencer posts lead to higher brand liking than brand posts.
• Brand posts lead to higher brand awareness than influencer posts.
• Influencers are more greatly admired than brands on Instagram.
• Brands are more credible than influencers when advertising recognition is high.
摘要
•The study examines how adolescents respond to Instagram advertising.•Influencer posts lead to higher brand liking than brand posts.•Brand posts lead to higher brand awareness than influencer posts.•Influencers are more greatly admired than brands on Instagram.•Brands are more credible than influencers when advertising recognition is high.
论文关键词：
论文评审过程：Received 11 June 2019, Revised 26 November 2019, Accepted 11 March 2020, Available online 19 March 2020, Version of Record 30 March 2020.
论文官网地址：https://doi.org/10.1016/j.chb.2020.106342
