Emotional responses to likes and comments regulate posting frequency and content change behaviour on social media: An experimental study and mediation model

作者：

Highlights：

• A within-subject experimental study on how likes and comments drive photo sharing.

• Emotions mediate the effects of engagement on posting frequency and content change.

• Users post more frequently if they feel excited after receiving likes and comments.

• Users change content if they feel sad after not receiving expected engagement.

• Likes and comments have direct effects on posting frequency and content change.

摘要

•A within-subject experimental study on how likes and comments drive photo sharing.•Emotions mediate the effects of engagement on posting frequency and content change.•Users post more frequently if they feel excited after receiving likes and comments.•Users change content if they feel sad after not receiving expected engagement.•Likes and comments have direct effects on posting frequency and content change.

论文关键词：Social media engagement,Likes and comments,Photo sharing,Emotions,Posting frequency,Social media content

论文评审过程：Received 22 February 2021, Revised 29 June 2021, Accepted 1 July 2021, Available online 4 July 2021, Version of Record 10 July 2021.

论文官网地址：https://doi.org/10.1016/j.chb.2021.106940