With a little help from my friends: The role of online creator-fan communication channels in the success of creative crowdfunding campaigns
作者：
Highlights：
• In creative and cultural industry crowdfunding there is a hierarchy of creator-fan communication channels.
• Channels with higher message intimacy reflect stronger social ties and generate higher fan-to-funder conversions.
• Email is the most effective channel for D2F crowdfunding, followed by Facebook. Twitter is least effective.
• A variety of other factors also contributes, including objective measures of underlying founder and campaign quality.
• Utilising quantile regression we show that better performing campaigns do a better job at monetising strong ties through email.
摘要
•In creative and cultural industry crowdfunding there is a hierarchy of creator-fan communication channels.•Channels with higher message intimacy reflect stronger social ties and generate higher fan-to-funder conversions.•Email is the most effective channel for D2F crowdfunding, followed by Facebook. Twitter is least effective.•A variety of other factors also contributes, including objective measures of underlying founder and campaign quality.•Utilising quantile regression we show that better performing campaigns do a better job at monetising strong ties through email.
论文关键词：Crowdfunding,Social ties,Social capital,Computer mediated communication,Creative and cultural industry,Direct to fan
论文评审过程：Received 15 February 2021, Revised 29 July 2021, Accepted 25 August 2021, Available online 28 August 2021, Version of Record 20 September 2021.
论文官网地址：https://doi.org/10.1016/j.chb.2021.107005
