Trust in social media brands and perceived media values: A survey study in China
作者：
Highlights：
• Chinese social media brands such as WeChat and Tiktok attract trusting users worldwide.
• An original survey was conducted in China to explore determinants for trust in such social media brands.
• Perceived media values (PMV) contribute to trust in social media brands in China.
• Entertainment value, social networking value and social status value directly and positively affect social media brand trust.
• Information value and organizational communication value indirectly affect social media brand trust.
摘要
•Chinese social media brands such as WeChat and Tiktok attract trusting users worldwide.•An original survey was conducted in China to explore determinants for trust in such social media brands.•Perceived media values (PMV) contribute to trust in social media brands in China.•Entertainment value, social networking value and social status value directly and positively affect social media brand trust.•Information value and organizational communication value indirectly affect social media brand trust.
论文关键词：Perceived media value,Social media,Brand trust,Structural equation model,Scale development
论文评审过程：Received 18 November 2020, Revised 13 September 2021, Accepted 14 September 2021, Available online 16 September 2021, Version of Record 21 September 2021.
论文官网地址：https://doi.org/10.1016/j.chb.2021.107024
