Proximal language predicts crowdfunding success: Behavioral and experimental evidence

作者：

Highlights：

• The paper examines the effects of proximal language on crowdfunding outcomes.

• Proximal language increases campaign performance by up to 69%.

• Proximal language affects campaign success through psychological distance.

• Subtle linguistic choices are consequential for crowdfunding success.

摘要

•The paper examines the effects of proximal language on crowdfunding outcomes.•Proximal language increases campaign performance by up to 69%.•Proximal language affects campaign success through psychological distance.•Subtle linguistic choices are consequential for crowdfunding success.

论文关键词：Crowdfunding,Language,Persuasion,Psychological distance,Drones,Experiment

论文评审过程：Received 16 October 2021, Revised 23 January 2022, Accepted 26 January 2022, Available online 31 January 2022, Version of Record 2 February 2022.

论文官网地址：https://doi.org/10.1016/j.chb.2022.107213