An utility range-based similar product recommendation algorithm for collaborative companies

摘要

In this paper, we present a similar product finding algorithm for the collaborative business companies that share the product taxonomy table and have exchangeable products information. The main idea of the proposed algorithm is to compute the aggregated utility ranges over specification values of products in the same product class of the companies and find similar ones between the products. Experimental results from a laboratory application are provided in terms of user satisfaction rates. Their comparative implications with a distance measure-based recommendation algorithm are suggested. The experiment confirmed that our algorithm could be used as a solution for similar product recommendation when a buyer's residence site was different from a receiver's one and the buyer had his/her own incomplete information about the weights of product specifications.