An impact of online recommendation network on demand

作者：

Highlights：

• We provide a new perspective on how SNA can be used at recommendation network.

• SNA can be used at online recommendation network on online book marketplace.

• SNA measures have a significant and positive effect on demand.

• Regression analysis demonstrates that six SNA measures have a significant effect towards demand.

• A book’s position within online network affects its overall demand.

摘要

•We provide a new perspective on how SNA can be used at recommendation network.•SNA can be used at online recommendation network on online book marketplace.•SNA measures have a significant and positive effect on demand.•Regression analysis demonstrates that six SNA measures have a significant effect towards demand.•A book’s position within online network affects its overall demand.

论文关键词：Social Network Analysis (SNA),Centrality,Clustering coefficient,PageRank

论文评审过程：Available online 11 September 2013.

论文官网地址：https://doi.org/10.1016/j.eswa.2013.08.071