Segmenting visitors of cultural events: The case of Christmas Market
作者：
Highlights：
• Bagged Clustering method is an alternative and effective method to clustering.
• Bagged Clustering is suitable for different type of segmentation variables.
• Ad-hoc survey was conducted among visitors of a cultural event.
• Motivation (Likert) and travel spending (dummy) were used as segmentation variables.
• Visitors are clustered according to motivations and travel spending separately.
摘要
•Bagged Clustering method is an alternative and effective method to clustering.•Bagged Clustering is suitable for different type of segmentation variables.•Ad-hoc survey was conducted among visitors of a cultural event.•Motivation (Likert) and travel spending (dummy) were used as segmentation variables.•Visitors are clustered according to motivations and travel spending separately.
论文关键词：Bagged Clustering,Logit model,Cultural event,Christmas Market,Market segmentation
论文评审过程：Available online 4 February 2014.
论文官网地址：https://doi.org/10.1016/j.eswa.2014.01.019
