Optimizing differentiation and commonality levels among models in car line-ups: An empirical application of a nature-inspired heuristic mechanism
作者：
Highlights：
• We implement a swarm intelligence mechanism to design optimal car lines.
• We aim to optimize differentiation and commonality levels among models in the line.
• Our mechanism utilizes stated preference data derived from a conjoint experiment.
• A prototype system is also developed to facilitate managerial decision making.
• Insights are provided into how new and existing car models must be combined.
摘要
•We implement a swarm intelligence mechanism to design optimal car lines.•We aim to optimize differentiation and commonality levels among models in the line.•Our mechanism utilizes stated preference data derived from a conjoint experiment.•A prototype system is also developed to facilitate managerial decision making.•Insights are provided into how new and existing car models must be combined.
论文关键词：Car line design,Differentiation,Commonality,Swarm intelligence,Conjoint analysis,Prototype system
论文评审过程：Available online 11 November 2014.
论文官网地址：https://doi.org/10.1016/j.eswa.2014.11.008
