An expert system for feasibility assessment of product development

摘要

This article presents an expert system used for assessing the chances of success of a new product. This system was successfully used in a commercial environment for the development of a pharmaceutical product. This system is not limited to specific aspects of a specific product nor to a particular domain. The domain considered comprises economic, financial, and marketing aspects. The expert system encompasses relationships among the many factors of the decision-making process across these domains. This approach is a dynamic one that, beyond today's choices, will help with future decisions.