Using context for online customer re-identification
作者：
Highlights：
• Plain contextual approach does not always outperform un-contextual one.
• Comparison depends on effects of contextual variable on customers’ behavior.
• Using different contexts for different users lead to best performance.
• We propose plain and “smart” contextual re-identification approaches.
• Framework for selecting the best performing contextual approach for re-identification.
摘要
•Plain contextual approach does not always outperform un-contextual one.•Comparison depends on effects of contextual variable on customers’ behavior.•Using different contexts for different users lead to best performance.•We propose plain and “smart” contextual re-identification approaches.•Framework for selecting the best performing contextual approach for re-identification.
论文关键词：Customer identification,Context,Customer modeling
论文评审过程：Received 25 December 2015, Revised 24 March 2016, Accepted 1 August 2016, Available online 5 August 2016, Version of Record 10 August 2016.
论文官网地址：https://doi.org/10.1016/j.eswa.2016.08.004
