Recommendation networks of homogeneous products on an E-commerce platform: Measurement and competition effects

作者:

Highlights:

• This paper studies the competition effect of product recommendation networks.

• Three network attributes, centrality, connection, and scale are measured.

• Their impacts on market competition in a homogeneous product market are tested at the global-network level.

• A panel data of 320,981 package tour products was used to estimate the model.

• Empirical results confirm the effect of three attributes on market competition.

摘要

•This paper studies the competition effect of product recommendation networks.•Three network attributes, centrality, connection, and scale are measured.•Their impacts on market competition in a homogeneous product market are tested at the global-network level.•A panel data of 320,981 package tour products was used to estimate the model.•Empirical results confirm the effect of three attributes on market competition.

论文关键词:Recommendation networks,Global-network,Network structural properties,Competition effects,Evenness of distribution,Clustering of structure,Substition recommendation

论文评审过程:Received 12 September 2021, Revised 22 January 2022, Accepted 28 March 2022, Available online 2 April 2022, Version of Record 14 April 2022.

论文官网地址:https://doi.org/10.1016/j.eswa.2022.117128