The effects of social commerce environmental characteristics on customers’ purchase intentions: The chain mediating effect of customer-to-customer interaction and customer-perceived value
作者：
Highlights：
• A research model is proposed to examine the factors that influence purchase intention in social commerce.
• Purchase intention is influenced by interactivity, stickiness, sociability, and personalization of the social commerce.
• Customer-to-customer interaction and customer-perceived value have a chain mediating effect between the social commerce technical environmental characteristics and purchase intentions.
• The relationship between interactivity and interpersonal interaction follows an inverted U-shaped curve.
• Social commerce managers should take actions to design suitable environmental characteristics for better business promotion.
摘要
•A research model is proposed to examine the factors that influence purchase intention in social commerce.•Purchase intention is influenced by interactivity, stickiness, sociability, and personalization of the social commerce.•Customer-to-customer interaction and customer-perceived value have a chain mediating effect between the social commerce technical environmental characteristics and purchase intentions.•The relationship between interactivity and interpersonal interaction follows an inverted U-shaped curve.•Social commerce managers should take actions to design suitable environmental characteristics for better business promotion.
论文关键词：Social commerce environmental characteristic,Stimulus-organism-response model,Customer-to-customer interaction,Customer-perceived value,Purchase intention
论文评审过程：Received 19 April 2020, Revised 16 June 2021, Accepted 24 June 2021, Available online 13 July 2021, Version of Record 17 July 2021.
论文官网地址：https://doi.org/10.1016/j.elerap.2021.101073
