Shopping with augmented reality: How wow-effect changes the equations!
作者：
Highlights：
• More appropriate adjustment of AR features facilitates positive consumer behaviors.
• AR features play a fundamental role in consumer purchase intention through hedonic shopping motivation.
• Inspiration significantly affects hedonic shopping motivation and purchase intention.
• A high level of awe weakens consumer hedonic shopping motivation and purchase intention via AR.
• Information overload leads to distraction which can eventually reduce hedonic shopping motivation and purchase intention with AR.
摘要
•More appropriate adjustment of AR features facilitates positive consumer behaviors.•AR features play a fundamental role in consumer purchase intention through hedonic shopping motivation.•Inspiration significantly affects hedonic shopping motivation and purchase intention.•A high level of awe weakens consumer hedonic shopping motivation and purchase intention via AR.•Information overload leads to distraction which can eventually reduce hedonic shopping motivation and purchase intention with AR.
论文关键词：Augmented reality,Hedonic shopping motivation,Wow-effect,Novelty,Inspiration,Distraction,Information overload,Purchase intention
论文评审过程：Received 12 March 2022, Revised 14 May 2022, Accepted 15 June 2022, Available online 23 June 2022, Version of Record 7 July 2022.
论文官网地址：https://doi.org/10.1016/j.elerap.2022.101166
