What drives in-app purchase intention for mobile games? An examination of perceived values and loyalty

作者：

Highlights：

• This study investigates the in-app purchase intention and mobile game loyalty.

• The paying players’ intention is determined by playfulness, good price, and reward.

• The nonpaying players is only determined by good price.

摘要

•This study investigates the in-app purchase intention and mobile game loyalty.•The paying players’ intention is determined by playfulness, good price, and reward.•The nonpaying players is only determined by good price.

论文关键词：Smartphones,Mobile devices,Intention to pay,Mobile games,In-app purchase intention

论文评审过程：Received 5 April 2015, Revised 18 December 2015, Accepted 2 January 2016, Available online 25 January 2016, Version of Record 3 February 2016.

论文官网地址：https://doi.org/10.1016/j.elerap.2016.01.001