The privacy–personalization paradox in mHealth services acceptance of different age groups

作者:

Highlights:

• We examine the privacy–personalization paradox in mHealth service acceptance.

• Trust can mediate the effects of perceived personalization and privacy concerns on acceptance intention.

• For younger potential users, acceptance intention is largely driven by perceived personalization.

• For elder potential users, privacy concerns have no influences on acceptance intention.

摘要

•We examine the privacy–personalization paradox in mHealth service acceptance.•Trust can mediate the effects of perceived personalization and privacy concerns on acceptance intention.•For younger potential users, acceptance intention is largely driven by perceived personalization.•For elder potential users, privacy concerns have no influences on acceptance intention.

论文关键词:mHealth services,Privacy–personalization paradox,Trust,Adoption intention,Age differences

论文评审过程:Received 23 August 2014, Revised 5 November 2015, Accepted 6 November 2015, Available online 30 November 2015, Version of Record 5 May 2016.

论文官网地址:https://doi.org/10.1016/j.elerap.2015.11.001