SIGKDD(KDD) 2009 论文列表Proceedings of the 3rd ACM SIGKDD Workshop on Data Mining and Audience Intelligence for Advertising, Paris, France, June 28, 2009. |
Ad quality on TV: predicting television audience retention.
Handling missing values in GPS surveys using survival analysis: a GPS case study of outdoor advertising.
Online allocation of display advertisements subject to advanced sales contracts.
Pricing guidance in ad sale negotiations: the PrintAds example.
Revenue optimization with relevance constraint in sponsored search.
Data-driven text features for sponsored search click prediction.
Inferring local synonyms for improving keyword suggestion in an on-line advertisement system.
Scalable clustering and keyword suggestion for online advertisements.
Argo: intelligent advertising by mining a user's interest from his photo collections.
Probabilistic latent semantic user segmentation for behavioral targeted advertising.
A Markov chain model for integrating behavioral targeting into contextual advertising.
Brand advertising, on-line audiences, and social media: invited talk.